Hunger Bytes

The World Food Programme calls on students, would-be filmmakers and other interested in the web universe to put their creativity towards raising awareness about hunger through a unique, international competition - the best short video about byting global hunger.

This competition, called Hunger Bytes , is a bold attempt to raise urgent attention about an often ignored crisis, admitted Nancy Roman, WFP Director Communications and Public Policy Strategy.

To show video-makers just how far they can go to stir-up the online community, WFP has produced its own provocative 30 second video. This edgy clip shows competitive eaters wolfing down hotdog after hotdog played out in slow motion before reminding viewers that “850 million go to bed hungry every night …Share.”

To enter the contest, videos are submitted to WFP. The five most compelling clips, between 30 to 60 seconds in length, will then be let loose on the web through YouTube.

Competitors can increase their chances of winning by sharing the link with friends and online communities such as Facebook, MySpace and through blogs. The video that gets the most views by World Food Day - October 16, 2008 - will win.

The winner of the contest will have a chance to visit and film one of WFP’s relief operations in Africa, Asia or Latin America.