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UN Millennium Campaign and Pratham join hands for MDGs

Jun 18, 2008

The UN Millennium Campaign will collaborate with Delhi based NGO Pratham to spread awareness among the Indian youth on the Millennium Development Goals. MDG related cards in the local language will teach ten million rural children about the goals while also mobilize them for the cause.

New Delhi: Pratham, a community-based grassroots organisation, and the United Nations Millennium Campaign (UNMC), a key United Nations agency which encourages and supports citizens' efforts to hold their governments accountable for the achievement of the Millennium Development Goals (MDGs), have announced their collaboration to improve reading levels and awareness on the MDGs amongst over 10 million rural children in the age group 6-14 years.

The effort is to significantly spread awareness about the MDGs amongst the youth and reach out to the rural community with a new form of communication in the form of a teaching-learning format.

Formally adopted by 189 countries in the year 2000, the MDGs are a set of eight specific goals which commit rich and poor countries to work together to eradicate extreme poverty and hunger, ensure all boys and girls complete primary school, promote gender equality, improve the health of mothers and children, reverse the spread of HIV/AIDS, protect the environment, and create a global partnership for development by ensuring rich countries give more and better aid, debt relief and trade opportunities to poorer countries - all this by the year 2015.

MDG cards for children

In partnership with Pratham’s Read India Campaign, which aims at achieving reading and arithmetic proficiency for all Indian children, within and outside the school system by 2009, UNMC has created a million MDG-related reading cards.

Distributed in sets of four, these coloured A-14 cards will include age-appropriate and MDG-relevant teaching material in the local language (Hindi) as well as engaging illustrations.

The strategy is two fold - spread awareness of the MDGs through an informal teaching-learning methodology as well as mobilise rural children through exercises and activities.

The MDG card sets will be delivered to Pratham volunteers in 216, 546 schools across eight states of northern India (Himachal Pradesh, Jammu and Kashmir, Uttar Pradesh, Haryana, Jharkhand, Bihar, Rajasthan and Uttarakhand), which will teach/inform students on specific MDG-related themes such as child and maternal mortality and extreme poverty.

These MDG cards will be included as part of the core curriculum for the Pratham summer camps being conducted in May-June 2009 with an outreach to 10 million rural children.

“If South Asia does not achieve the MDGs, the world will not achieve it. Hence, it is of great significance for the UNMC to engage with Pratham and spread the message of the MDGs far and wide. This is an attempt to reach out to the student community in rural India and initiate awareness on the ground level.  This task shall thereby provide inspiration for effective actions to the youth of South Asian countries,” said Minar Pimple, Deputy Director, UNMC Asia.

He further added, “We are the first generation that has the resources and know how to put an end to extreme poverty, and we must not refuse to miss this historic opportunity.”

Click on the attached file to view the MDG card.

For further information kindly contact:

Vineet Joshi
Communications Coordinator, South Asia,
United Nations Millennium Campaign (UNMC)


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