OneWorld.net (U.S.)

The United Nations Office on Drugs and Crime Regional Office for South Asia has commissioned a video spot called ‘One Life, No Price’ to raise awareness of the crime of human trafficking in India. The two-minute spot, which will precede the movie “Welcome”, will bring the issue squarely into the open.

The spot aims to sensitize millions of movie-goers to this form of modern-day slavery and galvanize action to prevent and combat human trafficking by civil society and law enforcement partners.

The Movie “Welcome” is produced by Firoz A. Nadiadwala of Base Industries Group, Bombay – India and showcases major Indian movie stars: Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar and Katrina Kaif, who are also recording messages separately in support of the cause.

Base Industries Group of Mumbai, producers of smash hits such as “Hera Pheri", is one of the oldest commercial film corporations in Asia. Their latest production “Welcome,” to be released on 21 December, is a comedy of errors that will appeal to Indian families worldwide.

UNODC’s partnership with the Indian Film Industry is part of the its awareness-raising strategy under UN.GIFT, an initiative launched in March 2007 to provide a framework for action by governments, business, academia, civil society and the media in the fight against human trafficking.

For further information contact: Gary Lewis Representative Regional Office for South Asia United Nations Office on Drugs and Crime EP16/17 Chandragupta Marg, Chanakyapuri New Delhi, India Tel: (+91-11) 4222-5000 Fax: (+91-11) 2410-4962

Source: UNODC