OneWorld.net (U.S.)

Chanderi is a sleepy little town of about 30,000 people, nestling among hills southwest of the Betwa river in the central Indian state of Madhya Pradesh. Its name evokes images of the famous Chanderi saree … its drape, delicacy, artistry and sheer majesty a secret passed down from generation to generation.

But for centuries this elegant beauty of the Chanderi weave carried behind it a tale of exploitation where rich traders and middlemen made huge profits while the weavers themselves remained poor.

In 2003 things changed with UNIDO’s facilitation, when SHGs (self help groups) of the weavers were organised and Bunkar Vikas Sanstha (BVS) was established. The mission was to enhance the capacities of the weavers and streamline production and marketing.

Today BVS has an executive committee comprising 13 members from the traditional weaving communities, out of which three are women.

With enhanced skills, expanded credit options through their own micro credit programme called Apna Kosh, extended market linkages and new product lines, the members of BVS enjoy regular work and better incomes. In their own words, “More than anything else, it is our independence we cherish.”

New aspirations

Success in weaving has raised the aspirations of the community. The desire of Chanderi women and adolescent girls to use media tools for expanded livelihood opportunities was fulfilled in 2005 in a partnership with UNESCO, BASIX and One World South Asia.

Over 80 young men and women have been trained in the use of computer applications and internet at the new Community Multimedia Centre, set up in 2007. Further training in production of newsletters and digital stories are planned, to broad-base outreach through convergence of traditional and new media.

Today the centre offers basic computer training, internet, fax and photocopying services, and the facility of railway bookings.

Recognising the power and potential of radio as a two way communication tool for timely and transformational information, and for enhancing life-skills opportunities, BVS has recently applied for a community radio license to establish its own station at Chanderi.

Over 50 talented and enthusiastic youth, including 35 girls, have been trained in radio production and programming.

The new ‘Chanderi ki Awaz’ is envisaged as a vibrant community owned and managed radio station that will engage the community and its youth in sharing and exchanging information related to livelihood, health and education while also promoting traditional arts and ecotourism.

Today BVS is poised at a great position to transform lives in Chanderi. Much depends upon the critical and consistent support of partners involved in this journey so far – in terms of funds, capacity building, guidance and mentoring.

As the inhabitants of this town dream and aspire for better lives, OneWorld South Asia remains committed to facilitating information and communication based opportunities and services.