Apr 12, 2013
Digital Green combines technology and social organization to improve cost-effectiveness and broaden the community participation of existing agricultural extension systems.
By building on existing social linkages and using technology, Digital Green seeks to amplify the impact of agriculture extension workers who help farmers become more productive.
Digital Green records live demonstrations of agricultural practices by experts, transmits them to a large database and distributes them on DVDs to local organizations for dissemination among small and marginal farmers. Digital Green uses low-cost and portable technology viz. camcorders, TVs and Pico projectors for the production and dissemination of videos. Videos are based on content identified by the community, feature local farmers, are created in local dialects, and are duly checked for accuracy by agricultural experts. These screenings are mediated by an expert to help farmers adopt the practices as well as monitor their status after adoption.
Digital Green partners with local organizations that are already working on agricultural extension programmes. Currently, it is operating in 5 states and partners with 7 organizations. With more than 1650 videos in its database and a reach over 58,000 farmers, Digital Green today is ten times more effective, per dollar spent, in converting farmers to better farming practices than traditional approaches to agricultural extension.