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Drawing attention to the plight of Kashmiri weavers

Mar 09, 2018

Designer duo Ashima-Leena showcased a collection in New Delhi to pay homage to the craftsmen of Kashmir valley who live in the circumstantial chaos and turmoil conditions.

Leena Singh with Kashmiri artisan.

New Delhi: One of the most senior fashion designers of the country Leena Singh gave a tribute to Kashmiri artisans by dedicating a collection depicting their skills.

With a unique concept of combination of style and substance, this exclusive collection was launched to highlight the plight of Kashmiri craftsmen like weavers. These craftsmen live in the circumstantial chaos and turmoil conditions and starve financially despite having a beautiful art and skill of designing in their hands.

Leena Singh, Designer and Director at Ashima-Leena, says that glamorous world conveniently ignores the plight of these craftsmen such as those in Kashmir. “I facilitate work for Kashmiri artisans. My attachment with the glamorous world took me to the non glamorous side of craftsmanship,” she said.

“Ashima-Leena being one of the most senior and classic brands of the country has always believed in collaborating with partners that share the same ethos,” Leena adds.

The preview was homage to the craftsmen of Kashmir valley who live in the circumstantial chaos and turmoil conditions of the state and starve financially despite having a beautiful art and skill of designing in their hands.

“We have always seen designers take inspiration for each season when they present a collection, but AL has always believed in going beyond fashion and contributing to the weaker and struggling sections of society. Henceforth, their latest collection is a heartfelt tribute to the skillful craftsmen of Kashmir, who are now struggling for their livelihood due to the political turmoil in their state,” said Leena Singh.

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