Feb 02, 2017
According to Sharma, CSR has evolved from cheque writing or donations to some meaningful contribution to the society.
New Delhi: Samir Sharma, Deputy General Manager, CSR, Dalmiya Bharat, believes that social activities that began as philanthropy or charity earlier are now considered to be CSR activities.
Talking about the bearing of the new companies Act, 2013 on India Inc’s Corporate Social Responsibility (CSR), Sharma said that with the new law the traditional practice of writing cheques for various social activities does not come under the CSR ambit.
“Now, CSR is not limited to a short term or one time project but it is planned to have a long lasting impact on the targeted population. Therefore, CSR has graduated from cheque writing or donations to some meaningful contribution to the society,” he said.
According to Sharma, the new law does not stop companies from working beyond the defined sectors, rather companies going beyond the ambit of law will have better relationship with society.
“CSR has identified sectors like health, education, women, and environment for corporates to focus on social welfare. The new law has increased such categories wherein work can be done and defines a broader outline,” he said
Sharma underlined that at present times for almost all companies, sustainability has become a strategic input for making any business successful.
Listen to the complete radio interview: