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Breastfeeding campaigns should focus on the elite too: Montek

Jan 03, 2014

The silence on the need to protect, promote and support breastfeeding was broken in the last month of 2013 when the Deputy Chairperson of the Planning Commission of India, Montek Singh Ahluwalia, launched the World Breastfeeding Costing Initiative (WBCi) Report ‘The Need to Invest in Babies’ by IBFAN. He termed the Report as ‘excellent’ and stressed that the “there is no reason for not acting”. The health benefits of proper breastfeeding are well known, and now there is increasing evidence how it can protect women from dangerous diseases like breast and ovarian cancer. Campaigns need to be directed at not just the poor, but also the elite, who set the fashion for infant feeding. He also called for strong campaigns to highlight the dangers of formula feeding, as is being done for tobacco. (Source: IBFAN)

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