Feb 06, 2017
A team of professionals driven by their personal experience of these challenges in India have launched the Samarth Community for senior citizens as a social venture.
New Delhi: With over 11 crore elderly in India, the UN has classified India as an ‘Ageing’ nation. New trends indicate most senior citizens living on their own, especially in our cities are unable to get the care and trusted support they need and are therefore forced to compromise on their lifestyle.
The growing population of senior citizens in urban India, increasing life expectancy, and increased mobility of the young is rapidly increasing the magnitude of this problem.
There is a need to address this issue in a sustainable manner and help senior-citizens become samarth or self-reliant. The issues of urban elderly have not received much attention in the past with only some efforts by NGOs and government departments, most of which are focused on the very poor.
The community portal (www.samarth.community) was inaugurated by Mathew Cherian, CEO of Helpage India. The inaugural issue of the community magazine was also released on the occasion by Probir Sen, Vice Chairman of Helpage India. Membership to the Samarth Community is open to all Indians above 50 years of age.
The portal provides information and content on themes relevant to senior citizens. These include wellness, healthcare, home and family, lifestyle, money matters and entertainment for seniors.
The team has also launched Samarth Care, the first professionally managed service for elderly in Delhi NCR which brings family-quality care to subscribers through a network of care-managers and selected service partners.