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Accelerating friction-less digital banking for customers

Sep 12, 2017

Effective solutions will help in delivering differentiated customer experience in the banking sector.

Noida: CRMNEXT, one of the providers of CRM in financial services globally, leverages its home-grown AI based solution –VIVIDTM Authoring Studio (AS) which is helping Banks and Financial Institutions carry out an end-to-end customer journeys like account opening, loan processing, servicing etc. with zero-touch.

Providing with automated business rules for instant fulfilment of a user’s need, VividTM AS offers banks with a robust robotic omni-channel digital strategy.

Taking advantage of powerful digital building blocks, on an average, VividTM facilitates reduction of up to 70% of the time taken in digital journeys, by embedding codeless drag and drop designer functions. Adoption of the best customer centric practices with integration engines and robotic decision making engines, VividTM simplifies for underwriting, approvals, calculations, cross selling and brand advocacy.

Hitesh Arora, Director Strategy and Customer Advocacy at CRMNEXT says, “With VividTM Authoring Studio, CRMNEXT is enabling the banks to rethink their digital strategy. With a very intuitive user interface and VividTM is able to create responsive designs which re change ready, that perform optimally across a wide range of devices. Banks are increasingly looking to offer frictionless experience to their users for more efficient digital transactions.”

Reimagining the capabilities of a powerful CRM tool, CRMNEXT’s Banking Edition helps banks and financial institutions transform from being ‘product’ centric to becoming a ‘customer’ centric institution. With effective solutions to deliver differentiated customer experience and boost customer loyalty, banks and financial institutions can boost revenues by streamlining its processes on a powerful integrated platform.

CRMNEXT has decades of working relationships with three of India’s leading private banks – HDFC Bank, Axis Bank, ICICI Bank and top insurance companies like Max Life Insurance, along with financial institutions like Bajaj Auto Finance. Solutions provided by CRMNEXT has enabled these organizations to experience seamless sales and service management, data analytics and reporting and customer data management.

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