Oct 15, 2012
With an aim to provide a better life to the visually challenged, Amway Opportunity Foundation (AOF), the Corporate Social Responsibility (CSR) arm of Amway India, celebrated the ‘International White Cane Day’ in association with Bhartiya Netraheen Kalyan Parishad (BNKP) in New Delhi.
New Delhi: The event commenced with a walkathon from Jantar Mantar to the Constitution Club by more than 100 visually challenged students of BNKP under the guidance of nearly 50 Amway officials, with a view to generate public empathy, awareness and also to promote importance of the White Canes for visually challenged.
More than 150 white canes were gifted to the students of Bhartiya Netraheen Kalyan Parishad by AOF. Students from BNKP recited Saraswati Vandana and sang a song on White Cane which made the event a memorable one.
The event saw presence of a large number of dignitaries including Dr. Yoganand Shastri, Hon'ble Speaker, Delhi Vidhan Sabha, who inaugurated the event and spoke of the importance of support being provided to the visually challenged. The event was presided over by Mr. Anil Bhardwaj, Parliamentary Secretary to Chief Minister, Govt. of NCT Delhi, Mr. Inderjeet Shoukeen, President – North West District, All India Congress Committee, Mr. Pawan Kumar Agrawal, Chairman, BNKP, and Mr. Ramesh Prasad Singh, General Secretary, BNKP.
Mr. Rajneesh Chopra, Executive Management Committee, Amway Opportunity Foundation added, “We at Amway are extremely proud to be associated with the Bhartiya Netraheen Kalyan Parishad efforts in observing the International White Cane day. Our objective has always been to draw attention of the society at large on the challenges and needs of the visually challenged especially in their everyday life such as the use of city roads. At the same time, as responsible citizens of the society it is imperative that we are more empathetic and sensitive as vehicle users to accommodate & provide space to the White Canes.”
Commenting on the occasion Mr. Ramesh Prasad Singh, General Secretary, BNKP said, “It is very important to spread awareness amongst the general public in order to help the visually challenged. We are thankful to Amway Opportunity Foundation for presenting white canes to these visually challenged children. These efforts will surely help and we hope to get more response from the public to support this noble cause.”









