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Benetton India raises funds for CRY Foundation

Oct 30, 2017

The aim was raise as much money as possible for 1 designated cause over a period of one month.

New Delhi: Benetton India collaborates with Miss Diva (Miss India Contest 2017) wherein the contestants were encouraged to raise funds through crowdsourcing to support the unique initiative by CRY Foundation called Sparsh aimed at providing support to the slum children in Mumbai in terms of structured sessions on safety, health, physical training etc.

Benetton Group has kept a watchful eye towards a society in transformation and created campaigns to spark cultural debates. The brand recently collaborated with Miss Diva as the Empowerment Partner to enable the contestants to make a difference towards CRY Foundation's Sparsha project.

As part of the collaboration Benetton organized a co-branded sub-contest wherein the contestants were encouraged to raise money through crowdsourcing using social media as the platform.

The aim was raise as much money as possible for 1 designated cause over a period of one month and the contestant who will generate maximum funds will be crowned as Benetton Miss Woman with a voice. The initiative was a big success as the 16 contestants managed to raise a huge sum of Rs.21,18, 044 within a time span of 30 days.

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