Oct 16, 2012
Nampak and Collect-a-Can, the African partners for the Hindustan Tin initiated “Canvironment Week”, along with Green Expo in Johannesburg, South Africa from 28th to 30th September, 2012 kicked off the proceedings of Canvironment Week 2012.
The focus was to educate South Africans about the environmental benefits and recyclability of cans Lifestyle and fashion accessories created by the students of National Institute of Design, Ahmedabad (India) for Canvironment Week India in 2011 were also displayed at a fashion show during the Green Expo at Sandton Convention Centre, Johannesburg.
The South African “CAN DO!” stand won the ‘Most Interactive Exhibitor Award’ at the Green Expo. Sustainable topics were put under the spotlight with the sustainability of metal packaging, spearheading the conversation on the “Can Do!” stage.
International and local speakers, such as Atit Bhatia (President, Canvironment Week and Sr VP Hindustan Tin Works Ltd), Jane McKenzie, Jason Drew, Matthew Rosmarin and Nick Tselintis, came together to drive home the sustainability message in its entirety.
Go Glamour, a parallel show to the green expo in Johannesburg for health and beauty displayed the Indian garments made from metal cans and scrap in the opening sequence of the fashion show and showcased the sustainable designs to the South Africans along with some of their own designs from renowned fashion designer Sonwabile Ndamase
Erik Smuts, MD, Nampak Bevcan, believes the sharp rise in the awareness of sustainability can be credited to a large extent, to corporate partnerships with independent green events.
“The metal packaging division of Nampak has a long standing commitment to sustainable packaging – in fact, over 72% of all beverage cans produced in South Africa are collected for recycling, which is almost double the rate of any other beverage packaging type”, said Smuts. “Our involvement with the Green Expo and Canvironment Week for the second year running is confirmation of our ongoing commitment to the environment,” concludes Erik.
The Green Expo provides an opportunity to all businesses or organisations that are involved with, or who would like to publicise their efforts in sustainable business practices anging from reduction of carbon emissions, water and energy saving, recycling, green design, organic products and foods, to biodiversity and protection of species.
Metal Cans are made from permanent materials, are infinitely recyclable and have a very high scrap value which means they are far less likely than any other packaging type to land up as litter in landfills, rivers, oceans and vegetation.
Atit Bhatia, President, Canvironment Week, said, “As promised, we are back with the Canvironment Week 2012 with creative activities that involve the youth from different geographies to promote and communicate the benefits of the humble can, the activities in South Africa were executed very successfully and we look forward for sharing similar success stories from our other international partner from around the world ,”.
The organisers of Green Expo aim to use global platforms such as the Canvironment Week to further endorse their commitment to green living.
About Canvironment Week
A unique worldwide initiative, Canvironment week aims at not just educating but taking action as well. For the first time ever, Can makers and Brand owners across the world are coming together to create a ‘United Global Metal Can Sustainability Movement.’ Its goal is to make a significant and sustainable impact by creating an all round awareness about the exclusive benefits of usage of Cans, the vital one being its eco-friendly nature.
The whole event revolves around passion and perseverance to mobilize the cause, ‘Save our Planet’. By building a strong and united Global force, which will lay the foundation to create an Environment, which is Canvironment friendly.