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Dell partners with Chakr Innovation to promote recycling technology

Jul 16, 2018

The project aims at creating awareness about the increase in air-pollution levels in the city and encouraging sustainable practices to address it.

Bangalore:The rise in the number of diesel vehicles and emissions created from generators are one of the major contributors to air pollution, according to a recent study conducted by WHO. With 14 Indian cities ranked among the world’s top 20 most polluted cities, it’s a state of emergency. As a part of its efforts to in order to promote sustainability and create awareness on the issue, the firm organized an experiential event at the Rangoli Metro Art Center located at MG Road. Dell has partnered with the Chakr Innovation which converts diesel soot into ink (POINK) through their retro-fit emission control device for diesel generators.

The event saw popular cartoonist N. Ponappa take a humorous take on the issue by sketching live cartoons depicting the harmful impact of diesel emissions on our health. Budding designer, Tahera Peeran showcased her stunning collection curated with khadi fabric and hand painted with diesel ink (POINK) to encourage the audience to use recycled products and adopt an eco-friendly lifestyle.

Rajeev Kapoor who is the Vice President and CSR Champion, Dell India  was present at the event stated, “Environmental responsibility is more than creating eco-friendly products. It's about incorporating sustainability into practice. Innovative thinking and eco-friendly designs are the first few steps in minimizing the impact on the environment. We support inventions which could solve major problems and we are glad to partner with Chakr innovation to address the issue of rising levels of air pollution in the city and initiate a positive dialogue on the issue.”

Furthermore, Kushagra Srivastava who is the CEO of Chakr Innovation said, “Our aim is to curb air pollution through recycling. Our product, Chakr Shield helps in reducing air pollution by converting diesel soot from generators into inks and paints which could be safely reused. We are happy to partner with Dell which not only promotes but also practices various sustainable methods across its functions. It’s encouraging to see that Dell has been using poink for packaging and printing products at its manufacturing facility in India. We hope to amplify the partnership to capture the air pollution at its source and create a beautiful and greener tomorrow for everyone around us.”

The technology can capture over 90% of the particulate matter emissions from the exhaust of diesel generators without causing any adverse impact on the diesel engine.

“Dell’s key focus on the PC business is evident with the establishment of Dell India’s manufacturing unit at Chennai, which has been using the diesel ink to package and print a range of client solutions including the award-winning desktop portfolio - OptiPlex. Our customers care even more about sustainability, and we constantly look for ways to design our waste and innovate with materials. It’s part of our global commitment to putting our resources and technology to work where it can do the good “added Navneet Kejriwal, Sr. Director Manufacturing of Dell .

 

 

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