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Kokuyo Camlin joins hands with ‘Rally for Rivers’

Sep 28, 2017

The campaign will sensitise school children on depleting rivers.


Mumbai: Kokuyo Camlin has joined hands with Rally For Rivers’ aimed at creating awareness among all Indians on the rapid depletion of rivers across India.

The campaign, envisaged by Sadhguru, Founder, Isha Foundation. Indian Rivers, the lifeline of our civilization are at a dangerous level of depletion. With many of the minor rivers having vanished and major perennial rivers turning seasonal, this dire situation for a nation with a population of over a billion can no longer be ignored. Studies say that within the next 15 years, we will have only 50 per cent of the water we need for our basic survival.

“This is not a protest. This is not an agitation. This is a people’s campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally for Rivers” said Sadhguru, Founder, Isha Foundation, while launching a nationwide people’s movement.

To create mass awareness, Sadhguru will himself drive from Kanyakumari to the Himalayas through 16 states. The campaign will include 21 major events and numerous smaller events, both online and off-line, to touch every segment of society.

Kokuyo Camlin will do its bit as part of the campaign by hosting a creative writing contest with the topic -- `Saving Rivers: India’s Lifelines’. This Creative Writing Contest will be conducted in; over 1500 schools across 26 cities around the country. Kokuyo Camlin with its strong presence plans to sensitize and equip children with a sense of solidarity to rivers across the country by getting them to participate in this writing contest. In the writing contest, participants will need to express their perspective on the importance of rivers and their views on what needs to be done to save them.


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