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MakeMyTrip ties up with WWF to fight plastic pollution

Jun 28, 2018

This initiative involves eradicating use of plastic within their office arenas which would help in beating plastic pollution

New Delhi: India is the global host of the 2018 World Environment Day on 5 June 2018. ‘Beat Plastic Pollution’ – the theme for World Environment Day 2018 aims to inspire governments, industries, communities and individuals to reduce the consumption and production of single-use plastics.

Supporting the campaign, MakeMyTrip has joined WWF-India’s #GiveUp initiative by pledging to make its offices Zero Single-use plastic and help tackle the plastic menace facing the world today.

It is believed that in the last decade, the world has produced more plastic than it has in the whole century. India alone generates 60% of the world’s plastic waste, which has adverse impacts on the health of our oceans, rivers and marine life.  Over the past few weeks, several events and campaigns across the country have highlighted the issue of the irreversible adverse effect of single use-plastics on the environment.

Speaking about the indiscriminate spread of discarded plastic, Ravi Singh, Secretary-General and CEO, WWF-India, said, ‘’Globally, plastic pollution, caused by the production and use of single-use plastics, is deteriorating the environment. As we continue to develop practices which reduce our impact on the planet, our pledge to minimise single use plastics and ultimately phase out its usage across all our offices  is an effort to build a sustainable planet for future generations.”

“We believe it is our responsibility to take up such initiatives and inspire corporate partners, schools, colleges and other stakeholders to do the same. We are extremely happy that MakeMyTrip has taken on the #GiveUp initiative and hope that more companies will come forward to take up this challenge and work towards a greener planet,” Singh added.

Deep Kalra, Founder & Group CEO, MakeMyTrip, said; The planet of plastic is not just a doomsday scenario, we are closer to it than most can imagine. It pains me personally to see how Plastic pollution is suffocating our environment and is wrecking the future of humans and animals alike.”

“Every step taken to reduce plastic consumption especially single-use plastic will go a long way in helping course correct and bring us back from the brink. We are happy to partner with World Wide Fund for Nature and join their #GiveUp challenge to raise awareness against single-use plastic,” Kalra said.

In addition to this, MakeMy Trip on World Environment Day has also installed Plastic Crushing Machine in DLF Cyber, Gurgaon,New Delhi as part of its ongoing campaign to beat plastic pollution especially focusing on single-use plastic. The first such machine was placed at Gurgaon’s hub and will be fast followed by placements in Andamans, Ladakh and Bangalore next. The maintenance of this machine will be taken care by the DLF team on day to day basis. The team will also take care of the recycled waste.

Deep Kalra, Founder & Group CEO, MakeMyTrip, said; Today the world is suffering from the menace of plastic pollution. It is not just a problem plaguing the sea, but also affecting us by suffocating our environment and the future of humans and animals alike. “

“I strongly believe that every step taken to reduce plastic consumption, especially single-use plastic will go a long way in helping course correct and bring us back from the brink with this pledge to give”.“Our efforts to partner with World Wide Fund for Nature and join their #GiveUp challenge to raise awareness against single-use plastic, as well as installing plastic crushing machine at DLF Cyber Hub to #beatplasticpollution, reaffirm our commitment to strive towards a greener cleaner, plastic free planet,”Kalra said.

Pushpa Bector, Head DLF Shopping Malls, said, Protecting our shared environment is of fundamental importance to all of us at DLF. World Environment Day is a great opportunity to bring out social awareness and ecological consciousness. Environmental preservation is a part of our corporate social responsibility & we take multiple initiatives towards the same”.

“We encourage everyone to reduce plastic waste and contribute towards the conservation of a better tomorrow by initiating Source Segregation of Waste at DLF Cyber City,” Bector added.

Apart from this, MakeMyTrip has also collaborated with WWF in their initiative, “Give Up To Give Back Challenge”, to spread awareness about the scourge of single-use plastic. MakeMyTrip has given up single-use plastic in the office premises and distributed over 10,000 durable jute bags to all the employees and other NRC companies.

In order to further reduce the carbon footprints, MMT has planted over a half of million trees near Udaipur from the Rs. 5/- contribution that travellers make while booking on the platform.

MakeMyTrip has given up single-use plastic in the office premises and distributed over 10,000 durable jute bags to all the employees and other NRC companies. MMT is also installing plastic crushing machines in locations such as Andamans, Ladakh, Gurgaon and Bangalore.

In order to further reduce the carbon footprints, MakeMyTrip has planted over a half of million trees near Udaipur from the Rs. 5/- contribution that travellers make while booking on the platform.

WWF-India is taking forward the ‘Give Up to Give Back’ initiative started earlier this year, with several activities and events planned across the country aimed at reducing the use of single-use plastics through awareness and information. WWF-India has pledged to #GiveUp single-use plastic by minimizing and ultimately phasing out usage of all single use plastics in all its offices across India. The organizational policy on the same includes guidelines on plastic use and recycling, and a transparent data monitoring program to track the use of ‘Single Use Plastics’ in WWF offices in India.

Globally, WWF is supporting UN Environment’s ‘tag game’ on social media, with staff and network offices all over the world showcasing various ways to #BeatPlasticPollution and encouraging others to do the same.

 

 

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