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New campaign aims at raising funds for weavers

Jul 11, 2017

The campaign aims at donating INR 105 lakhs towards Women Weaver Charitable Trust

Mumbai:  This year Yes Global Institute, a division of Yes bank has partnered with Women Weaver Charitable Trust for a CSR activity which aims at supporting the weavers of India.

Under this partnership, institute is raising funds through a crowd funding campaign for the weavers of Madhya Pradesh. The main objective of the initiative is to financially support the weavers while keeping the spirits of traditional art alive.

Commenting on the same, Sally Holkar, founder of Women Weaver said, “It’s a pleasure to get such support from Yes Global Institute. This will definitely help the weaver women to create quality product that it’s always in demand”.

The initiative is an attempt to showcase the skills of these weavers, revitalizing lost techniques in order to introduce ultra-fine Khadi fabric with exquisite motifs back into the market. Through this initiative, Yes Global Institute resolved to support the campaign via matching donations, in which the Bank/Institute matches every donation to the cause by giving an equal amount themselves.

With a goal amount of 15 lakhs, the campaign is gaining support from people all around the world.  Bollywood actor Kunal Kapoor said, “We are extremely happy to provide our platform for such a noble cause. Being a crowd funding platform, we hope to raise maximum funds for this step”.

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