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Victorinox India partners with Yuvraj Singh Foundation

Mar 21, 2013

The Victorinox YouWeCan Knife is not just a tribute to the spirit of Yuvraj Singh, but also to millions of people who battle cancer with courage, said Anish Goel, Managing Director, Victorinox India.

Anish Goel, Managing Director, Victorinox India, along with Cricketer Yuvraj Singh unveiled the Victorinox Limited Edition YouWeCan Swiss Army Knife in New Delhi. The Limited Edition Victorinox YouWeCan Swiss Army Knife is a result of an association between Victorinox, the legendary Swiss Army Knife manufacturer since 1894 and Yuvraj Singh Foundation, which is the initiative of the champion cricketer to spread awareness about cancer, a disease he himself overcame to return successfully to international cricket.

Launching the limited edition of Swiss Army Knife Anish Goel said, “We are extremely proud to unveil this limited edition of YouWeCan Knife today and to be associated with the Yuvraj Singh Foundation. The Victorinox YouWeCan Knife is not just a tribute to the spirit of Yuvraj Singh, but also to millions of people who battle cancer with courage and to their families who provide them with unconditional support through the toughest times.

The official launch is been orchestrated jointly with Yuvraj Singh Foundation and Victorinox India Shabnam Singh said, “It has always been the prime focus of our NGO to spread awareness and create consciousness on the early detection of cancer through our initiative ‘YOUWECAN’. At YSF we believe no one has to fight cancer alone. Our association with Victorinox builds up more confidence in us for our faith and belief that we keep in our principles as an active NGO against cancer.”

The Limited Edition YouWeCan Swiss Army Knife has been made available on ‘flipkart.com’ as an exclusive ecommerce partner for the first 45 days prior to this official launch. One can easily avail this multifunctional and vibrant Swiss Army Knife valued at an interesting price of 1212 INR. Every ‘YouWeCan’ special edition knife would be coming with an autograph of Yuvraj Singh embossed on the knife’s blade. Part of the proceeds from the sale of the knife will go to the Yuvraj Singh Foundation to help in conducting cancer check-up camps across India and spreading awareness about the disease.

In the course of the launch, Yuvraj Singh, said, “Having faced a testing time against cancer, I believe that no matter how hard the battle is, one can overcome it through self-determination. The Victorinox YouWeCan Knife conveys a spirit of reliability and versatility and I feel it is a fitting tribute to the cause of Yuvraj Singh Foundation. All that I would like to say is if Yuvi can, you can.

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