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Wonder Cement promotes rural talent in cricketers

Nov 27, 2017

The people who live in remote villages lack enough opportunities and resources in the field of sports.

New Delhi: Wonder Cement Limited initiated the Saath7 Cricket Mahotsav to promote talents from rural parts of India. It is a medium through which the company wants to fulfil its social responsibility. Wonder Cement Saath7 Cricket Mahotsav 2017 is a cricket event where 48000 people will participate across the 3 mega states of India viz. Rajasthan, Madhya Pradesh & Gujarat.

It is a high energy 7 players 7 overs tournament which provides a ground for the people of remote areas of our states to up come on the field, show their talents and make their cricket dreams a reality.

The people who live in remote villages lack enough opportunities and resources in the field of sports. Cricket being a sport loved by all, we have taken it up and come with high energy tennis ball cricket tournament which is open for all, men or women, youth or elderly alike, for all who have the vigour and want to play. As is evident from the fact that in the previous season of Saath 7, the eldest player was a 65 year old woman, Meera Devi, from a village in Rajasthan.

The 1st season of Wonder Cement’s Saath7 Cricket Mahotsav was launched in 2015 across 239 tehsils in Rajasthan. It met with huge success and appreciation by the masses everywhere and the company was motivated to launch yet another season, this time, on a wider scale by extending it to two more states.

The champion of the tournament will be awarded 3.5 lakh cash prize. Furthermore, if a team has a girl member it gets 7 runs as bonus for every match, a feature added to encourage people to include girls in their teams. It will help the aspiring women to come up on the field with dignity and play alongside men. Last year, we saw an all-girls team play and fight their way to the finals.

The Scale and the Spirit of Wonder Cement Saath 7 Cricket Mahotsav 2017 is directed at encouraging the local talent, promoting women emancipation, bringing unity across all strata of society, and generating local employment. It is eagerly awaited by people to interact, play and enjoy the fun and amusement it brings along.

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