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AIM Asian Awards felicitate companies from India, Singapore and Thailand

Oct 30, 2012

Various Asian companies were awarded for their corporate social responsibility initiatives and sustainable business agenda at a recent ceremony held at Bangkok by the AIM Asian CSR Awards Program.

Five companies from Singapore, Thailand, India, and the Philippines were awarded at the latest AIM Asian CSR Awards, held on October 26, 2012 at the Shangri-La Hotel, Bangkok, Thailand. The AIM Asian CSR Awards are a featured event in the Asian Forum on Corporate Social Responsibility (AFCSR), which has brought together over 550 delegates from 30 countries, representing various sectors of society, including businesses, governments, NGOs/civil society, multilateral organisations, and the academia.

The AIM Asian CSR Awards Program recognises Asian companies for embodying the principles of corporate responsibility in their business philosophy and operations. Companies that have received the award continuously innovate and implement sustainable approaches toward becoming socially responsible.

Thailand's Deputy Prime Minister Kittiratt Na-Ranong graced the awarding ceremonies as the Guest of Honour and presented the trophies to this year's winners. "Recipients of the AIM Asian CSR Awards demonstrate leadership, sincerity, and commitment in incorporating ethical values, compliance with legal requirements, respect for individuals, involvement in communities, and protection of the environment into the way they do business," explains Prof. Felipe B. Alfonso, Conference Director of the AFCSR 2012.

"It is our belief that CSR can only be truly sustainable when it is integrated into the company's business model and is considered as fundamental to its business strategy, and we hope that through the Asian CSR Awards, we are providing the private sector across the region with examples of best practices," adds Alfonso, who also serves as the Executive Advisor of the Asian Institute of Management - Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (AIM-RVR CSR Center).

The four focus areas of the AIM Asian CSR Awards are the following: Environment and Value Chain Management, which recognises how a company manages its value chain in order to optimise its social and environmental footprint; Governance and Society, which recognises a company's capacity to manage its relationships with society through initiatives in education, employment, access to technology, income generation, health, and social investment, as well as its ability to adhere to transparency and accountability standards; Labour and Employee Engagement, which recognizes how a company manages employee relationships and ensure their welfare and protection; and Product Responsibility and Consumer Rights, which recognizes a company's initiatives on fair marketing, product labelling, protection of consumer's health and safety, sustainable consumption, compliance, consumer service, and awareness.

The grand prize of the AIM Asian CSR Awards is the Intel-AIM Corporate Responsibility Award (IACRA), given to an organisation that has taken on a fully embedded approach to CSR across all four focus areas. The award, which is presented to a chosen company after a rigorous selection process, is a testament to the advocacy of both the AIM-RVR CSR Center and Intel Corporation in promoting strategic and embedded CSR, which has generated significant and sustainable impacts. IACRA is also an embodiment of Intel Corporation's thought and action leadership on CSR and social innovation.

"The main criterion for selecting the recipient to the IACRA is that the organisation must have made CSR an integral part of the way they do business. Their CSR programs or projects must have a significant impact and are sustainable in all appropriate areas of operations," explains Dato Timothy Ong, the newly-appointed Chairman of the Board of Advisors of the AIM-RVR CSR Center.

"IACRA is a manifestation of our shared commitment to bring value to businesses across Asia, not just by providing them with the tools and frameworks that would help them in engaging stakeholders and bringing about social innovation," he continues. "We are also recognizing the good work that they do and the significant positive impacts that they have created for and with their internal and external stakeholders, and we remain optimistic that these companies would continue becoming Asia's shining examples on how businesses can help bring about social change."

For AIM President Dr. Steven J. DeKrey, both the AFCSR and the AIM Asian CSR Awards are indicative of the ever-growing need for companies and managers to be capable of resolving issues and addressing opportunities in the business and development sectors. "Businesses need to be ethically aware and environmentally conscious, he shares. Initiatives such as the AFCSR and the AIM Asian CSR Awards are platforms that facilitate the exchange of knowledge and ideas that would continue to transform businesses, enabling them to create even greater shared value for all their stakeholders and contribute more significantly to their communities."

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