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Awareness and community engagement key to RSBY’s success

Nov 12, 2012

The success of the Rashtriya Swasthya Bima Yojana (RSBY) depends largely on reaching out to the poorest communities and beneficiaries through dedicated awareness and sensitisation campaigns, said Anil Swarup, Director General, Labour Welfare Bureau while opening a regional sharing workshop in Bihar, India.


Ranchi: The success of Rashtriya Swasthya Bima Yojana (RSBY) depends largely on reaching out to the poorest communities and beneficiaries through dedicated awareness and sensitization campaigns, said Anil Swarup, director general, labour welfare bureau here today while opening a regional sharing workshop.
The platform of RSBY is being recognised across for its potential and a sign of this is that a number of other schemes are being linked to the smart cards and beneficiaries, Mr Swarup added while citing examples from linking of Public Distribution System in Chhattisgarh.
“The services and facilities that the scheme provides needs to be embedded in innovative communication tools and platforms that is understood and assimilated by communities…and we have to do a lot more towards this,” he added.
The regional workshop titled ‘Collaboration and sharing best IEC practices in RSBY, also showcased installations from West Bengal, Jharkhand, Odisha, Chhattisgarh, Bihar and Uttar Pradesh. On display were a whole range of posters, wall magazines and videos that have been developed
Highlighting the multi-stakeholder engagement that has been responsible for the success of the scheme in a short span of time from a pilot to near universal implementation, he also credited the public-private interface of the scheme.
Mr. Swarup emphasized on the partnership with Poorest Areas Civil Societies Programme (PACS) – a DFID UK Government project – that has been partnering with the State Nodal Agencies four states through Memorandum of Understanding (MoU) and this has been contributing towards stronger capacity among civil society organisations and community engagement through innovative campaigns on IEC.
Each of the states made presentations on the ongoing efforts and plans for increasing uptake and utilisation of the scheme through awareness and capacity building.
Dr Nishant Jain, Deputy Programme Director GIZ, shared how the smart card’s bandwidth and channels will be connected with life insurance and old age pension in addition to the PDS linkage underway.
Mr Sunil Barnwal, Labour Commissioner Government of Jharkhand expressed gratitude over the opportunity for bringing together rich experiences of agencies, civil society organisations for sharing and learning.
Mr Vishnu Kumar, Principal secretary, Department of Labour and Employment, Government of Jharkhand, was also present at the workshop held at Hotel Radisson Blu.
The entire day was punctuated with songs, street theater and films that have been created around RSBY scheme that are being used across the participating states.
Media contacts:
Riju Sinha,
SNA RSBY, 09608257435
Johnson Topno
PACS 9931537188



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