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BMW vrooms into green gear on Delhi streets

Jun 08, 2015

“The global automotive industry is witnessing a paradigm shift from the conventional combustion engine to sustainable mobility solutions,” said Sahr, President, BMW India.

New Delhi: With the world’s biggest human agglomerations struggling for fresh air to breathe, and vehicular traffic being one of the biggest culprits, the automakers have taken it upon themselves to take the challenge head on.

Taking the lead on this World Environment Day is the manufacture of stylish BMW cars through its environment friendly and sustainably pioneering BMWi8. BMWi8   is sustainable, eco friendly car and will cut the usage of fossil fuels and thus the level of emissions.

BMW’s eco friendly product which also won the ‘World Green Car Award’ at the Word Car Awards-2015, is endowed with distinctive features like its low weight which has been made possible with an intrinsic feature called ‘LifeDrive vehicle architecture’. The car also is said to have low fuel consumption and CO2 emissions.

The car was prominently showcased on the streets of Delhi as part of the FAME India Ecodrive-2015. FAME India tries to advance ‘mass scale adoption of green mobility.’ The drive will prompt people, the world over, to race on the highway of sustainable development and to adopt eco-friendly measures.

The eco-drive assumes importance with people’s increasing realisation of being in the midst of environmental mess that has been caused by human actions.

In its attempt to fight pollution, the Indian government is also trying to relentlessly pursue measures that are sustainable and protect the  environment through steps like FAME [Faster Adaption and Manufacturing of Electric Vehicles) and NEMP 2020 (National Electric Mobility Mission Pan 2020).

Philipp von Sahr, President, BMW Group India said, “The global automotive industry is witnessing a paradigm shift from the conventional combustion engine to sustainable mobility solutions. With growing urbanization and increasing environmental challenges, the BMWi8 is a solution to the mobility needs of the Indian luxury consumer living in the upcoming megacities of the country.’’   (With inputs from Naina Gautam)

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