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FICCI launches campaign for biodiversity

Oct 29, 2012

The COP 11 held at Hyderabad at the beginning of the month was a successful one for Indian businesses too. FICCI launched a campaign 'Sustainable Biodiversity Means Sustainable Business' for businesses to pledge to the cause of biodiversity.

One of the pillars of sustainable development, biodiversity conservation has become an imperative for the world  today. As the Indian industry  becomes increasingly  conscious of its responsibility towards sustainable use and conservation of biodiversity, it assumes greater significance in safeguarding and managing biodiversity in the country. This is especially true as India possesses a wealth of traditional knowledge on the use of biodiversity that the business community needs to protect and utilise responsibly.

FICCI launched the campaign for business to pledge for biodiversity at the  Conference of Parties (COP 11) on Convention on Biodiversity. Twenty one companies have signed the pledge titled  “Sustainable Biodiversity Means Sustainable Business” and many more members are going to join the campaign.

These members are from different sectors such as Agriculture, Environment, Energy, Health care, FMCG, Information Communication Technology, Mining, Oil and Gas, Power and Pharmaceutical. The diversity of sectors shows that biodiversity has significance for companies across the board. By signing the pledge, companies have given their commitment towards supporting biodiversity related initiatives within their organisation, promoting sustainable management of biodiversity and contributing towards positive biodiversity impacts. By supporting conservation initiatives companies will make a significant contribution towards conservation and sustainable use of biodiversity.

The companies who have pledged are: Advanced EN2YME Technologies Ltd, Applied Materials India Pvt. Ltd, Bharat Biotech International Ltd, Bharat Petroleum Corporation. Ltd, Blueline Foods India (P) Ltd, Excel Industries Ltd, Fortis Healthcare Ltd, GHCL Limited, IL & FS Environmental Infrastructure & Services, Indian Farmer Fertilisers Cooperative Limited, JSW Group of Industries, Lanco Solar, MPPL Renewable Energy Pvt Ltd, Nirmal Seeds Pvt. Ltd, Nokia India Pvt Ltd, Nuziveedu Seeds Ltd, Power Exchange India Ltd, RRB Energy Limited, SAIL, Siemens Ltd and Strand Life Sciences P Ltd Playing a critical role in the well being and quality of life, conservation of biodiversity in the Indian context becomes directly linked with providing livelihoods to improving socio economic conditions of the local population, leading to sustainable development.

Identifying the ever increasing pressure on available resources, the FICCI Pledge specifies various measures to safeguard the country’s biodiversity. This includes promotion and conservation of sustainable use of biological resources at levels within the organisation, increase partnership with local community and use traditional practices for sustainable management of biodiversity. FICCI members who have pledged will also promote the direct and indirect benefits arising from the use of biodiversity in the delivery of public services such as social care and health, create awareness on management of biodiversity and integrate principles of sustainable use of biodiversity in business supply chain.FICCI President Mr R V Kanoria asserts “FICCI will expand this campaign to create a momentum for businesses to engage in the debate on biodiversity and contribute positively as well as to create awareness on the sustainable management and use of biodiversity resources.”

FICCI became an accredited observer organisation under the UN Convention on Biological Diversity this year and launched the campaign for businesses to pledge. 21 companies signed up within a span of five weeks. The initiative taken by FICCI comes at a time when sustainable development has become the need of the hour and measures taken by FICCI will help towards better management and conservation of biodiversity.

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