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Procter & Gamble makes money while making a difference

Sep 04, 2012

Procter & Gamble might not be the only company that takes doing responsible business seriously, but it remains one of the few companies that conducts business with profit in a responsible way.

Consumers are becoming more and more socially conscious, and they want the goods and services they use to measure up. It doesn't take much. A simple action that costs a company very little or nothing at all can make a real difference in the mind of the consumer and the company's bottom line.

Procter & Gamble (NYSE: PG) might not be the first company you think of when you hear the words "corporate social responsibility," but the company has a better track record in that area than you might imagine. Let's dive deep into the consumer-goods giant, evaluate its socially conscious policies and practices, and take a hard look at the numbers. We'll analyse the company in terms of its performance as a socially responsible enterprise, as a for-profit business, and as an investment.

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"Trusted every day" is P&G's tagline, and it's a pretty appropriate one. The company makes so many of the household-care products people use every day, it's a bit staggering. As such, when a company like P&G decides it's ready to go socially conscious, it's worth noting, as the knock-on effects can be significant.
Like so many companies these days, P&G devotes a sizable chunk of its Web property to its sustainable practices, which the company defines broadly as both environmental responsibility and social responsibility. Here are some of the highlights:

  • The company releases annual sustainability reports, which include a defined set of goals along with a report card detailing whether or not they've been met. The 2011 report was the company's 13th so far.
  • P&G is moving toward powering its plants with 100% renewable energy and employing recycled materials or renewable materials for all its products and packaging.
  • Live, Learn, and Thrive, P&G's corporate cause, focuses on helping needy children around the world get off to a healthy start, get access to education, and build skills for life. 

To read the complete story, click here.


SOURCE: The Motley Fool

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