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Report says most big businesses not ready to make leap to the ‘green economy’

Aug 06, 2012

New report from the Dutch arm of Deloitte suggests many businesses are unprepared or unable to implement a ‘zero impact’ growth strategy.

Only six companies out of the 65 interviewed for their 2012 report demonstrated the long-term strategic thinking Deloitte believes is necessary for business to survive in a world where ‘growth as usual’ is not an option anymore.

The research highlights the lack of consistent definitions and ambitions when it comes to ‘sustainability efforts’. A bewildering variety of emission reduction goals were cited by businesses in response to the report’s questions, with no clear strategy of how these could be achieved.

A corollory of this is Deloitte’s warning of an ‘implementation gap’ between proposed targets and actual achievements. The destination is often clear – the pathway to reach is less so.

The six best performing companies were Puma, Nike, Nestlé, Unilever, Natura and Ricoh, who all “defined a clear vision of what they attempt to achieve in a short to mid-term perspective”.

Puma’s CEO Jochen Zeitz was a vocal member of the business community at Rio+20, arguing for transparent environmental reporting and rigorous supply chain analysis. As RTCC reported earlier this month, attempts to add mandatory reporting to the final Rio+20 text were blocked by the US Chamber of Commerce and four other countries.

According to Deloitte, ‘Zero Impact Growth’ does not mean “ zero growth, zero targets for everything, the ultimate target or a doom scenario’. Rather it should be seen as a guide and the basis for an overall action plan for companies who are aiming to develop a sustainable platform.

For the complete article, click here.

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