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Social enterprise supports mothers in need from rural India

Aug 22, 2012

MicroGraam looks at supporting and empowering low-income women in rural India through its new initiative called 'Make a Mother Happy Campaign'.

MicroGraam, a well-know social enterprise in India, has come up with a unique campaign to provide support to low income women in rural India. MicroGraam has kept rural mothers at the center of its initiative, which is called "Make a Mother Happy Campaign."

The campaign's focus is to recognize and appreciate the work done by rural mothers to uplift their family and community, and empower them by providing a micro loan. MicroGraam already reaches out extensively to young mothers and working women professionals in urban India, and now it is using its expertise and experience for rural women.

One of the goals of the campaign is to raise one million rupees, which will go towards providing micro financing. MicroGraam already has well-established partnerships with a large number of nonprofits on the ground to identify credit-worthy and deserving candidates for these micro loans and help with loan disbursements and collections.

Rangan Varadan, Co-founder and CEO of MicroGraam says: "We are aiming to target women's hospitals, infant's clothing stores and specialty maternity hospitals for partnerships as well as opportunities to display MicroGraam gift cards and lend systematically through payroll giving. One of our guiding principles at MicroGraam is to only give loans for activities that have a direct or indirect link to income generation. This helps to ensure that the funds are used for productive purposes with the potential for life-changing impact."

As a part of this campaign, MicroGraam is conducting a number of activities and events that revolve around the theme of emplowering rural mothers. The proceeds from these events will be deployed to help rural mothers purchase dairy cows so that they can build an additional income by selling the milk to establish new businesses, build water heaters and toilets for their families, and support their existing businesses of textile weaving.

 
Source : Justmeans
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