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Social justice vies for attention of philanthropists

Feb 22, 2017

Businesses and NGOs need to work together and leverage each other’s strengths for sustainable common good, say eminent thought leaders in a new book titled Social Justice Philanthropy: Visions and Voices, which is being launched today in New Delhi.

New Delhi: With increased Corporate Social Responsibility (CSR) funding, corporate and NGOs will have to work harder to ensure that the funds are used efficiently and devise a feedback mechanism to assess the quality of the services and satisfaction of the beneficiaries, says Ajay Shriram, Chairman and Senior Managing Director, DCM Shriram Consolidated Limited. He was quoted in a book titled Social Justice Philanthropy: Visions and Voices, which is being launched on February 22, 2017 in New Delhi.

Similarly, Bharat Wakhlu, Former Resident Director, Tata Services, who has been also quoted in the book, believes that NGOs play a major role in the progress of the country by motivating communities and engaging in policy advocacy. “NGOs must be transparent, accountable and do fundraising ethically so that corporates collaborate with them and invest 2% of their profits in these social activities,” he says.

Another interviewee, Shaifalika Panda, Chief of CSR at Indian Metal & Ferro Alloys, and CEO, Bansidhar & Ila Panda Foundation believes that Indian industries had an idea about CSR long before the introduction of Companies Act, 2013, but today CSR has been brought to the forefront. “The new Act provides a framework to understand the process of implementation of CSR more effectively,” she says.

The book features interviews of 19 corporate and civil society leaders on the issue of social justice philanthropy and CSR. The interviews were broadcast in EK duniya anEK Awaaz radio programme series, which was produced by OneWorld Foundation India and National Foundation for India (NFI), and broadcast on All India Radio FM Rainbow.

Besides, the book features radio interviews of eminent thought leaders like Dr Bhaskar Chatterjee, Director General, Indian Institute of Corporate Affairs; Harpal Singh, Chairman of the Board of Directors, Save the Children; Kamal Meattle, CEO, Paharpur Business Centre; Manju Dhasmana, Lead - Corporate Affairs, Microsoft India; Naveen Soni, Vice President, Toyota Kirloskar Motor; Nisha Agrawal, Chief Executive Officer, Oxfam India; Rajesh Gupta, President – Corporate Strategy, DCM Shriram; Samir Sharma, Deputy General Manager, Dalmia Bharat; Shrikant Sinha, CEO, NASSCOM Foundation; Sminu Jindal, Managing Director, Jindal SAW Limited; Sweta Rawat, Chair, Hans Foundation; Vishal Bhardwaj, Assistant Executive Director, Dalmia Bharat Group, and Vivek Prakash, AVP - CSR, Jubilant Bhartia Foundation, amongst others.

NFI and OneWorld have taken up a knowledge and communication-based initiative to promote and strengthen social justice philanthropy by engaging corporate and civil society thought leaders in an active dialogue through a series of radio programmes.

These programmes seek to look at development issues and how social justice philanthropy and CSR can help to address them. The objective of these radio programmes is to initiate and strengthen direct conversations and interface with existing and potential private sector philanthropists in India through a diverse mix of dialogues and actions.

The book launch will be followed by a panel discussion that will bring together eminent corporate and civil society leaders like Amita Joseph, Director, Business Community Foundation; Lopamudra Priyadarshini, CSR Head, Sonalika International Tractors; Malini Gupta, Vice President, Sustainability, Royal Bank of Scotland; Narender Kukreti, Deputy General Manager, Toyota Kirloskar Motor; and Sudhir Sinha, CEO & Chief Coach, Centre for Sustainability and Responsibility.

Going forward, NFI and OneWorld are planning to hold a series of focussed round tables with key stakeholders to bring the learnings together and catalyse the discourse and actions on the issue.

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