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TikTok organises NGO training workshop in Mumbai

Dec 26, 2019

The sixth training workshop that concluded in Mumbai, was attended by 60+ national and international NGOs.

Mumbai: TikTok, the world's leading short video platform, conducted an NGO training program in Mumbai in collaboration with leading social enterprises, Josh Talks and MASH Project Foundation.

As part of this initiative, TikTok has previously conducted workshops in Delhi, Chennai, Jaipur, Kolkata and Hyderabad which witnessed participation from several national and international NGOs. These workshops, aim to make the participating NGOs aware of how TikTok can be efficiently utilised as a platform to share information on critical issues, generate support and foster cooperation across the community for social good.

In partnership with Josh Talks and MASH Project Foundation, the workshop aimed to educate NGOs about how TikTok can be a tool to create awareness about various social issues

This initiative is part of TikTok For Good, a long-term initiative launched by TikTok to underscore the platform’s commitment and contribution to social good

Following the success of previously conducted workshops, a number of NGOs such as SaveTheChildrenIndia, SEWA International and UN Women are leveraging TikTok as a platform to spread awareness about the various issues and causes they stand for.

The sixth workshop concluded in Mumbai today and was attended by more than 60+ NGOs from sectors such as animal welfare, child rights, health & sanitation, environment etc. These NGOs were trained on various topics such as the power of storytelling through a platform like TikTok and how it can generate support from online and offline communities. Some of the prominent NGOs that were present at the session were Save The Children, Dasara, Fridays For Future, CWAT, among others.

Sharing their experience of attending the workshop, Havovi Wadia, CEO, Save The Children Mumbai said, "There were a lot of key take-aways for us from this workshop organised by TikTok. Learning how to leverage short videos to promote our key initiatives like Dhvani, Special Care Centre and Save Our Sisters was primarily the most interesting one that would help us amplify our ongoing initiatives and reach the wide audience available on the platform."

Nitin Saluja, Director, Public Policy, TikTok India said, “At TikTok our focus is on creating an ecosystem where we inspire and bring joy to our community. Through these workshops we hope to train how our platform can act as an effective facilitator for NGOs to further amplify their social outreach. We are humbled by the increasing participation from NGO’s to attend these workshops and are committed to curate more such initiatives for the future.”

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