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Using hashtags to feed children in India

Jul 06, 2015

The campaign 'If hashstags could feed' on Twitter is aimed at persuading people to donate money towards feeding the school children in India.

Bengaluru/New Delhi: Social media platforms like Twitter and Facebook are not just for exchanging views, photographs or videos but if used innovatively, could also bring smiles to the poor people.

Akshaya Patra Foundation, a nonprofit, that executes the world’s largest (NGO-run) mid-day meal programme is using social media platform with its campaign, titled 'If Hashstags could feed' for persuading people to make donations towards this noble cause.

‘If Hashtags Could Feed’ is a digital campaign (stylized as #ifhashtagscouldfeed) by Graffiti Collaborative in partnership with Akshaya Patra. This campaign is a digital only campaign, which is an extension of #Project750 by Akshaya Patra.

The campaign will run for a duration of six months. It aims to inform people to the cause of the Akshaya Patra. Apart from this, it’s to make people aware that hashtags alone will not lead to action, people will! "Our aim is to encourage people to actually make a difference and then to use social media to spread the word. This campaign will be a first of its kind fund raising initiative on social media" said a spokesperson of Akshaya Patra.

"If hashtags could feed is aimed at making the general public realize that currently on social media, people simply use hashtags to express their concern or support for a cause. However, hashtags help raise awareness about the cause will help the children in need. Only people’s action can help in resolving the issue. By doing this, we hope to sensitize people about  donations that are required for any cause to be resolved and by simply using hashtags, no real action is taken," the NGO said in a press release.

People use hashtags for everything under the sun as it has  become  a universal symbol of personal expression.

Hashtags are used to highlight issues, social causes, environmental causes, and not only for fun night out or a good meal. There are a number of causes that use hashtags, very few people realize that merely using or sharing hashtags is not enough. If a hashtag is not accompanied by action, there can never be a tangible result.

Implementing the Government of India’s mid-day scheme with a vision that ‘No child in India shall be deprived of education because of hunger’, the Foundation today serves over 1.4 million children in 10,770 Government and Government aided schools across 10 States in India. Akshaya Patra is currently working towards fulfilling its mission of feeding 5 million children by the year 2020.

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