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Vodafone launches a financial literacy programme in Gujarat

Jun 25, 2018

The Jaadu Ginni Ka initiative launched in Ahmedabad to promote financial inclusion in the state.

Ahmedabad: As India moves towards a digital economy, Vodafone Foundation recently  launched Jaadu Ginni Ka  which is a  financial literacy programme to build a financially inclusive nation. The initiative was launched by Anarben Patel who is social activist and founder of Gramshree, on the eve of Gujarat Sthapna Diwas, Jaadu Ginni Ka helps the people to be empowered on making financially sound decisions in order to enhance their quality of life. With financial literacy becoming the need of the hour, Vodafone Foundation aims at reaching out to 1crore Indians by 2020 to support the government’s vision of financial inclusion.

The programme has been supported by the Gujarat government and it  comprises of relevant real-world issues such as basic financial concepts, borrowings, investments, financial planning, the power of mobile Jaadu Ginni Ka will be implemented and monitored by officials under the supervision of the District Panchayat Ahmedabad.

Anarben Patel who was the Chief Guest, said, “safeguarding against financial frauds and leveraging technology to access financial services are two of the most important challenges with respect to Financial Inclusion needed in our country at this point of in time. I am happy that Vodafone India Foundation has tried to come up with an initiative to create awareness on various aspects of Financial Literacy which would be implemented by partners such as Learning Links Foundation.”

While congratulating the partners on the launch of the initiative, Bhupendrabhai Patel said, “Financial planning is an important life skill which is necessary for everyone. I am happy to know that Vodafone foundation has taken leadership in empowering millions of Indians through Jaadu Ginni Ka.”

Speaking about the company’s pledge towards Financial Literacy, P. Balaji, Director – Regulatory, External Affairs & CSR, Vodafone India, said, “With India on the route to becoming a digital nation, we believe that financial literacy is thean important necessity. Through our programme, we aim at educating citizens to lead a financially dignified life by making the correct choices. Our focus is also to provide contextual and customized financial literacy content to the population at the bottom of the pyramid. We are happy to start our journey from Ahmedabad and are immensely thankful to the local government for partnering with us and helping us in our efforts to create a financially inclusive nation.”

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