Renowned models like Laxmi Rana, Sonalika Sahay, Sapna Kumar amongst others, walked the ramp along with the show-stopper Gauahar Khan to unveil Oriflame’s Ecobeauty collection. Oriflame claims that these beauty products have been made from sustainable and renewable sources with even the packs made with recyclable materials.

Sharmili Rajput, Marketing Director, Oriflame India, said, “Ecobeauty depicts our passion towards the environment and our commitment towards bringing the best quality and natural products to our consumers. The ingredients in the range are sourced from sustainable and renewable resources with contribution to local producers in India and Africa. 100% recyclable materials are used in the packs as well. To ensure that we always meet these high standards, we’ve partnered with Fairtrade, Ecocert, The Vegan Society and Forest Stewardship Council (FSC),” she added.

Niklas Frisk Vice President and Head of Oriflame, South Asia, and Managing Director, Oriflame India, said: “Our products not only enhance natural beauty but will help make the world a better place. Our guiding principle is making you look and feel beautiful while treasuring the natural beauty of our planet.”