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Kajol to be the ambassador for Swachh Aadat, Swachh Bharat

Jan 10, 2018

My sincere appeal to the nation is to take up the cause personally, said the advocacy ambassador and Bollywood actor Kajol.

Kajol

Mumbai: Film actress Kajol Devgan is all set to become the advocacy ambassador  of the Swachh Aadat, Swachh Bharat initiative. The initiative launched by Hindustan Unilever Limited (HUL), aims to promote healthy hygiene habits among children. The campaign was launched by film actress Kajol Devgan.

One-third of India’s children fall ill repeatedly, and this can be easily prevented by adopting basic hygiene habits like washing hands with soap, drinking clean water and using a clean toilet.

The film puts a spotlight on the issue through a heart-breaking story of a group of kids who miss out on the simple joys of childhood due to repeated illness. The campaign aims to create awareness about the three ‘swachh aadats’, #HaathMunhBum, and then follow it through with a strong appeal to the nation.

Up to 50%* of all child malnourishment is due to the lack of safe drinking water, sanitation and hygiene (WASH) practices - which leads to illnesses and life-threatening diseases like diarrhoea. Repeat episodes of diarrhoea are increasingly connected to chronic malnutrition and stunting. Therefore, HUL through its campaign is trying to draw attention to the fact that the incidence of repeated illness in children can be prevented by following the three simple habits.

Nearly 38% of India’s children are stunted which is substantially higher than the world average. Stunting is associated with late school enrolment, lower cognition, poorer executive function, and less school attainment. Stunted bodies also remain highly sensitive to disease and infection. It becomes clear that if repeated illness is reduced, not only will children lead happy, healthy childhoods, but India as a nation will benefit by unlocking the true potential of its multitudinous children.

HUL’s SASB aims to teach children these three simple but life-changing hygiene habits.

Kajol, Advocacy Ambassador of Swachh Aadat Swachh Bharat said: “Health and sanitation has always been a major concern for India, especially for children. As a mother who understands the importance of hygiene, I am honoured to be associated with the Swachh Aadat, Swachh Bharat campaign to help make a difference. My sincere appeal to the nation is to take up the cause personally, and spread the message of this powerful campaign. I am confident that together we can achieve a ‘Playing Billion’ for India.”

More than 90% of households in India use HUL products. This gives us an opportunity and a responsibility to make a meaningful difference. Our knowledge & expertise in changing behaviours over the years, puts us in a unique position to drive the behaviour change agenda in the country.

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