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Priyanka Chopra exhorts Indian teenagers on anaemia

Jan 05, 2016

Donning the hat of UNICEF Goodwill Ambassador Priyanka Chopra urged youngsters to be aware of Anaemia.

Priyanka WIFS

New Delhi: UNICEF Goodwill Ambassador, Priyanka Chopra along with India’s Minister of Health and Family Welfare, J P Nadda launched a national media awareness campaign for the Weekly Iron and Folic Acid Supplementation.

The campaign was launched to promote the Weekly Iron and Folic Acid Supplementation (WIFS) Programme to meet these challenges of anemia amongst adolescent girls and boys.

Louis-Georges Arsenault, UNICEF Representative for India, was also present during the launch.

India has the largest number of young people aged 10-19 years. The number of people in this age group globally are 243 million (approximately). However, 56 per cent of girls and 30 per cent of boys in the age group of 15-19 years in India suffer from anemia. This means that 1 out of 2 young girls and 1 out of 3 young boys are anemic.

The Ministry of Health and Family Welfare has launched the

The launch of the campaign is in response to the existing situation of anemia amongst adolescent girls and boys through supervised weekly intake of Iron and Folic Acid (IFA) supplementation, and biannual de-worming medication. The campaign has been launched across the country with equal focus on both rural and urban areas.

J P Nadda said that more than the accessibility of the supplements, awareness regarding such health issues is the key. "We have to see to it that our children, our pregnant mothers, our lactating mothers are made aware."

Nadda concluded his speech by highlighting that the country's strength of running the world's largest public health programme is what we must appreciate.

Priyanka Chopra on her part stressed on the importance of awareness. "Awareness is lacking, awareness of people to understand how easy and little it takes just for children to be healthier."

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