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Campaign toolkit for MDGs

Aug 29, 2008

CIVICUS and Millennium Campaign have developed a MDGs Campaigning Toolkit for civil society organisations engaged in the advocacy for Millennium Development Goals. The manual provides tips on building an effective campaign and strategies to strengthen it at various levels.

MDGs Campaigning Toolkit

Publishers: CIVICUS: World Alliance for Citizen Participation and Millennium Campaign Office, 2008

“Not only do you (civil society organisations) bring to life the concept of ‘We, the Peoples,’ in whose name our Charter was written; you bring to us the promise that people power can make the Charter work for all the world’s peoples in the twenty-first century.”
                              - Former UN Secretary General Kofi Annan
                                at the Millennium Summit (2000)

The Millennium Development Goals form an ambitious agenda for reducing poverty and improving lives. World leaders formulated the MDGs at the United Nations Millennium Summit in September 2000.

MDG logo.jpg

Each goal contains one or more targets to be reached by 2015, and each country has to set realistic, time-bound and measurable national development goals in line with these targets.

Although it is governments who are responsible for achieving these goals, civil society organisations (CSOs) need to hold government to account. Whether the organisation is locally, nationally or regionally focused, the opportunity exists to link its efforts with the MDG Campaign at all levels.

This toolkit aims to assist civil society organisations in campaigning for the Millennium Development Goals (MDGs) by:

• Giving some basic information on the Millennium Development Goal campaign
• Guiding through planning a campaign
• Providing with some essential campaign tools
• Alerting to a few campaign skills
• Inspiring through case studies on MDG campaigns that have been run around the world
• Motivating with practical hints and tips
• Linking to UN support and to other people with similar aims.

There are many existing campaign guides and manuals. This toolkit complements the excellent material that already exists and refers to it wherever possible. It provides a framework and a starting point.

The manual provide following tips on localising the targets:

•  Localising the MDGs is only possible when detailed country data is available on poverty and all its dimensions, causes and trends.

•  Line ministries and departments need continuous support, ideas, facilitated discussions and examples to facilitate their engagement.

•  Localising the MDGs is a labour-intensive effort and it is essential to have the right specialists available to do the work.

•  Excellent networks between all the stakeholders (government, donors, NGOs, communities)

•  Communication between different ministries and between national and local government is important as it impacts on resource allocations

•  The MDGs and targets are merely guidelines. Rework timeframes as Lesotho did or add new goals as Vietnam did.

•  Once you have your national targets you can link these to international commitments and processes.

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